ABOUT AMARELA

  Amarela  was forged from the forces of passion and precision that guided  her upbringing in  Senegal, West Africa.  As a child, Amarela was exposed to the raw materials of Africa; gemstones, wooden beads and metal ores. She found inspiration from such fashion standards such as Coco Chanel, Karl lagarfield, Cartier, and Yves Saint Laurent. She began designing jewelry using local materials and artistic themes. Today,  Amarela’s Brand is becoming a refinement of  intrinsic African patterns, placed in classical Western settings.

With a background in electrical engineering and ferocity for fashion, Amarela brings an edgy and multifaceted perspective to jewelry design.  She was first inspired by wire designs using circuit wires and circuit design tools in while designing electronics circuits.  After coming across beautiful stones on business trips to South Africa and Madagascar, she began to explore the cultural significance and use of stones. Her mastery of hand tools later connected to her love of natural semi-precious stones, igniting the creation of original and intricate jewelry designs. As she began to experiment with the art form, one intricate creation led to another. 

...Before long, AMARELA Jewels was born...

 Amarela’s art has always been global in scope, and yet steeped in local tradition.  Her current exploration of the Los Angeles art scene has led to collaboration with a diverse set of artists, from painters to clothing designers, to actors and acrobats.  Amarela’s jewelry art displays structure, intricacy and avant-guarde vision on its face.  But at closer inspection, one discovers a raw sensuality and a reverence of organic elements.  One also gets glimpses of a deeper soul exhibiting balance, poise, joy, healing, and inner confidence.  It is at once refined and deeply rooted...